Green Logistics, Packaging, E-commerceAlmost one-third of online shoppers are willing to pay more to have their items shipped in environmentally friendly packaging, with those buying health and beauty products leading the way at 33%, according to Macfarlane Packaging, which analyzed packaging performance among e-commerce retailers in the fashion, health and beauty, home and garden, and food and drink sectors.Asked for the first time about the green credentials of the packages they received, 39% of online shoppers classify the packaging as not environmentally friendly. This is particularly evident among fashion shoppers, where the figure reaches. Additionally, 54%of consumers report that retailers overpacked their shipments—23% of respondents report too much packaging for their purchases, with health and beauty shoppers leading the charge at 43%.Overpackaging remains a major conundrum for retailers who want to ensure their products arrive undamaged while managing customer demands for more sustainable packaging at the same time.
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