Customized logistics solutions, your logistics expert in China
Tel:+8613424475220 Email:info@viputrans.com 
English
In recent years, e-commerce has become a central component of global trade, and both Russia and Europe have seen significant growth in online shopping. With the rise of digital platforms, consumers have embraced a vast array of products, and international logistics operators must keep pace with these changes to ensure the smooth delivery of goods. This article delves into the major e-commerce platforms in Russia and Europe, highlighting the most popular products in 2024.
E-Commerce in Russia: Key Players and Popular Products
Russia’s e-commerce market has expanded rapidly, with a few key platforms dominating the scene. Among these, Wildberries, Ozon, and AliExpress Russia stand out.
Overview: Wildberries is the largest and most popular e-commerce platform in Russia, offering a diverse range of products from fashion and electronics to home goods. It is known for its competitive pricing and robust logistics network, making it the go-to platform for many Russian consumers.
Popular Products (2024):
Clothing and Footwear: Fashion remains the dominant category, especially Russian brands and international labels.
Electronics: Smartphones, laptops, and
accessories are consistently high in demand.
Home Goods: Furniture, kitchenware, and household essentials are also top sellers.
Overview: Often referred to as "Russia’s Amazon," Ozon is a major player in the Russian e-commerce space. It offers everything from books and electronics to groceries and beauty products.
Popular Products (2024):
Books and Educational Materials: Ozon has a strong following among readers, with both Russian and international books in high demand.
Beauty and Personal Care: Cosmetics and skincare products, especially those from local Russian brands, are a growing segment.
Groceries: Due to its expansive logistics network, Ozon has emerged as a convenient option for online grocery shopping.
Overview: AliExpress has become increasingly popular in Russia, offering a wide range of products, primarily from Chinese suppliers. The platform has capitalized on affordable pricing and direct access to international goods.
Popular Products (2024):
Consumer Electronics: Smartphones, wearables, and smart home devices from global brands.
Toys and Games: Due to competitive pricing, AliExpress is a go-to platform for affordable toys and games.
Automotive Parts: Car accessories and replacement parts remain a strong product category.
The European e-commerce landscape is diverse, with various regional platforms catering to specific needs. Some of the most significant platforms in 2024 include Amazon Europe, eBay, and Zalando.
Overview: Amazon continues to dominate e-commerce in Europe, operating localized versions of its platform in countries like the UK, Germany, France, and Italy. Its success can be attributed to its extensive product range, efficient delivery networks, and customer-centric services.
Popular Products (2024):
Electronics: Smart devices, headphones, and gaming consoles lead the charge.
Books and Media: Amazon’s Kindle ecosystem and physical books continue to enjoy strong sales across Europe.
Home and Kitchen Appliances: Products like robot vacuums and air fryers have become essential household items.
Overview: Although eBay’s focus on auctions has diminished over the years, it remains a significant e-commerce platform in Europe, particularly for secondhand items and unique goods. Its reach across various European countries makes it an appealing choice for both buyers and sellers.
Popular Products (2024):
Collectibles: Rare items, vintage goods, and memorabilia remain highly sought after.
Secondhand Electronics: Used phones, laptops, and gaming consoles are prevalent in eBay’s marketplace.
Fashion and Accessories: Pre-loved luxury goods and unique fashion pieces continue to thrive.
Overview: Zalando has positioned itself as Europe’s leading online fashion retailer. Based in Germany, the platform offers a vast selection of clothing, shoes, and accessories, with a strong emphasis on customer experience and fast delivery.
Popular Products (2024):
Fashion: Zalando is particularly well-known for its wide range of women’s, men’s, and children’s clothing, as well as footwear.
Sustainable Fashion: There is growing demand for eco-friendly and sustainably produced clothing on Zalando, a trend that has become more prominent in 2024.
Sportswear: Activewear and athleisure have seen a sharp increase in popularity.
In 2024, the types of products most commonly exported from China to platforms like Wildberries, Ozon, AliExpress Russia, Amazon Europe, eBay, and Zalando will largely align with current trends in consumer demand and China's strengths in manufacturing. Here’s a breakdown of the products that will likely see the highest export volume:
China has long been a global leader in the production of consumer electronics. In 2024, many of these products will continue to dominate the e-commerce platforms in Russia and Europe.
Smartphones and Accessories: Brands like Xiaomi, Realme, and OnePlus will continue to be popular on platforms like AliExpress Russia, Amazon Europe, and Wildberries. Additionally, accessories such as phone cases, chargers, and screen protectors will also see high demand.
Smart Home Devices: Products such as smart speakers, security cameras, thermostats, and lights, especially from brands like Huawei, Xiaomi, and ZTE, will be in high demand on Amazon Europe and AliExpress Russia.
Wearable Technology: Smartwatches, fitness trackers, and wireless earphones (like those from Huawei, Xiaomi, and Anker) will continue to be top sellers across all platforms, especially with the rising interest in health and fitness.
Laptops and Tablets: With increasing work-from-home and remote learning trends, China-made laptops (like Lenovo and Huawei) will see demand on both Amazon Europe and Ozon.
China has a significant presence in the fashion sector, supplying a wide range of clothing, footwear, and accessories. These products will continue to be major export categories in 2024, particularly on platforms like AliExpress, Zalando, and Wildberries.
Clothing: Both men’s and women’s fashion, including fast fashion, activewear, and seasonal clothing, will be highly exported to Europe and Russia. This includes casual wear, formal clothing, and premium brands that manufacture in China.
Footwear: Sneakers, casual shoes, and boots, particularly from Chinese manufacturers, will be in high demand. Brands like Li Ning and Anta will continue to grow in popularity in markets like Russia and Europe.
Accessories: Bags, hats, and jewelry, especially those made with sustainable materials or unique designs, will continue to be popular across all platforms, especially on Zalando and eBay.
In 2024, there will be an increased export of Chinese home goods to European and Russian e-commerce platforms, fueled by the rise of home-based lifestyles, remote work, and DIY trends.
Furniture: Flat-pack furniture, particularly products from Chinese companies like IKEA suppliers and local Chinese brands, will continue to be popular on Ozon, Wildberries, and Amazon Europe.
Home Decor: Products such as LED lights, wall art, rugs, and decorative items will be frequently exported. China’s low-cost manufacturing advantage makes these products affordable for international buyers.
Kitchenware and Household Items: Items such as cooking appliances (air fryers, blenders, rice cookers) and home organization products will see steady demand, particularly on AliExpress and Amazon Europe.
China has a massive export market for consumer goods and toys, which continue to be in high demand on platforms like AliExpress, eBay, and Amazon Europe.
Toys and Games: Chinese manufacturers are key suppliers of electronic toys, educational games, and traditional toys like dolls, action figures, and puzzles. These items will continue to dominate platforms like AliExpress Russia and Amazon Europe in 2024.
Personal Care Products: Cosmetics, skincare products, and beauty tools from Chinese manufacturers, including brands like L'Oréal China, Innisfree, and Miniso, will continue to be exported in large quantities to platforms like Ozon and Amazon Europe.
China’s extensive production of automotive components and accessories makes it a significant player in this category, especially for markets like Russia and Europe.
Car Parts and Accessories: From tires and batteries to performance parts and car electronics, these products will continue to be exported to platforms like AliExpress and eBay.
Electric Vehicle Accessories: As electric vehicles gain popularity, China’s export of EV parts (like chargers, adapters, and accessories) will likely see significant growth, particularly on Amazon Europe.
With increasing awareness of health and wellness, products related to fitness and well-being will be significant exports in 2024.
Fitness Equipment: Resistance bands, yoga mats, dumbbells, and other home fitness equipment will be widely exported to European markets and Russia, especially on platforms like AliExpress and Amazon Europe.
Supplements and Vitamins: China has a growing market for supplements and wellness products, such as herbal remedies, vitamins, and fitness supplements, which will continue to be popular on platforms like Ozon and Amazon Europe.
China is a global hub for electronics manufacturing and component supply. In 2024, demand for electronics components like semiconductors, connectors, and cables will continue to rise.
Electronic Components: These are mainly shipped to B2B platforms or markets, but AliExpress and eBay will still see high traffic for individual buyers and small businesses in need of components.
Tools and Industrial Equipment: China will continue to export heavy-duty tools, machinery, and equipment, which can be found on Amazon Europe and AliExpress.
As we move further into 2025, several key trends are shaping the e-commerce landscape across Russia and Europe:
Sustainability: Consumers are increasingly interested in eco-friendly products and sustainable practices. Platforms are responding with more green initiatives and offerings, such as recycled packaging and energy-efficient products.
AI and Personalization: Both Russian and European platforms are using AI-driven algorithms to offer personalized recommendations, enhancing the customer shopping experience and boosting sales.
Mobile Shopping: Mobile commerce is on the rise, especially in Russia, where smartphones are the primary shopping device for many users.
Fast and Efficient Delivery: With competition intensifying, consumers are increasingly expecting faster delivery times. E-commerce platforms are investing heavily in logistics to meet this demand.
E-commerce in Russia and Europe continues to evolve at a rapid pace, with platforms like Wildberries, Ozon, and AliExpress Russia in Russia, and Amazon, eBay, and Zalando leading the way in Europe.
Understanding the most popular products in each region and the trends that are shaping the market will help international logistics operators better tailor their services to meet the growing demands of consumers.
By adapting to the changing landscape, logistics providers can ensure efficient delivery and capitalize on the dynamic nature of global e-commerce.
Shawn.Liao(Mr.) Phone/Wechat/Whatsapp/Skype: +8618926970495E-MAIL.：sales04@viputrans.com；If you have any needs for exporting from China, or are interested in e-commerce export, you can contact us at any time.
Copyright © 2003-2025 VIPU Supply Chain Logistics Co., Ltd. | All Rights Reserved
LOGISTICS | E-COMMERCIAL FULFILLMENT | ABOUT US | CASE | NEWS | VIDEO | CONTACT US
Hello, please leave your name and email here before chat online so that we won't miss your message and contact you smoothly.
