On June 15, the 127th China Import and Export Fair (hereinafter referred to as the 'Canton Fair') 'opened in the cloud', attracted about 25,000 Chinese companies to participate, opened a live broadcast room, and introduced companies and products to global buyers , Production line, etc. It is worth noting that this online exhibition has set up a special section for cross-border e-commerce. And just three days ago, the General Administration of Customs issued an announcement that it will add two codes for customs supervision methods for cross-border B2B export business. Is the spring of cross-border e-commerce trade finally here?
tilt cross-border e-commerce
Founded in 1957, the Canton Fair is a comprehensive international trade event with the longest history, the highest level, the largest scale, the most comprehensive product categories, the largest number of buyers at the fair, the widest distribution in countries and regions, and the best transaction results in China. It is 'China's First Exhibition'. In the opinion of some people in the industry, compared with previous years, the Canton Fair will be moved online for the first time, which will break through time and space constraints, and the number of participants will also usher in new growth.
According to official statistics, the 126th Canton Fair last year attracted more than 186,000 buyers from 214 different countries and regions around the world. The total export turnover reached 207.09 billion yuan. Among them, the transaction of electromechanical products was 15.941 billion US dollars, accounting for 54.43% of the total.
It is worth noting that the way of this cloud exhibition is seamlessly connected with the cross-border e-commerce platform.
A reporter from Beijing Business Daily found on the official website that the Canton Fair has set up a special section for cross-border e-commerce. In addition to 105 cross-border e-commerce comprehensive test areas across the country, it also includes 6 cross-border e-commerce platforms, including JD International and Alibaba International. Station, Dunhuang Net, etc. Whether it is an exhibitor or a purchaser, after clicking the platform logo, you can enter the website for browsing.
Established in 2004, Dunhuang.com is a B2B cross-border e-commerce trading platform. The person in charge of the platform told the Beijing Commercial Daily that this time the platform not only joined hands with more than 10,000 small, medium and micro enterprises to participate in the exhibition, but also brought exhibitors More than 28 million overseas buyers from 222 countries and regions around the world.
This Canton Fair also entrusts the expectations of foreign trade merchants. Zhejiang Pujiang County Blooming Lace Factory has participated in the Canton Fair for 10 years. Its sales manager Zhang Tiantian said that due to the epidemic, the number of large orders in the past has decreased. Therefore, this year he hopes to win small orders through the e-commerce platform at the Canton Fair. According to reports, the company is mainly engaged in the production and sales of home textiles such as quilted and washed quilts, sofa cushions, and cushions.
test 'cloud with goods'
According to the official introduction, the Canton Fair will also hold a series of new product launches. It is expected that more than 60 industry leading companies will showcase innovative products. In addition, the Canton Fair will also hold 23 'cloud promotion' series of events in key global markets, hold 'cloud signing' events with 4 overseas industrial and commercial organizations, and invite global buyers.
It is reported that the exhibition will last until June 24. Buyers can access related exhibits while participating in the interaction in the exhibitor’s exclusive live broadcast room. However, judging from the experience of some domestic participating companies, it seems that an adaptation process is still needed.
A staff member who participated in the conference said that it may be the reason for the first day. Not many people came to watch. In addition, the foreign language level of the salesperson, the planning of the product introduction process, the lighting of the live broadcast, the angle setting, and the video editing all affect the attractiveness of the customers. For companies that lack live broadcast experience, they will encounter considerable difficulties when participating in the Canton Fair.
In addition, problems such as delays in live broadcast, unable to contact buyers, and low passenger flow have also become distress for some companies. 'I tried the online Canton Fair as a buyer in the UK, but the operation was not very friendly. The search keywords did not match the content that popped up. A single company's stuff can account for several pages of search results.' Said the merchant.
In fact, just three days before the opening of the Canton Fair, the General Administration of Customs issued the 'Announcement on Launching the Pilot Export Supervision of Cross-border E-commerce Enterprises to Enterprises', adding two codes for customs supervision methods, namely '9710' and 'Cross-Border' for short. 'B2B direct export of border e-commerce' applies to goods directly exported by cross-border e-commerce B2B. The other code is '9810', abbreviated as 'cross-border e-commerce export overseas warehouse', which applies to cross-border e-commerce export goods in overseas warehouses.
The General Administration of Customs stated that the pilots will be carried out in Beijing Customs, Tianjin Customs, Nanjing Customs, Hangzhou Customs, Ningbo Customs, Xiamen Customs, Zhengzhou Customs, Guangzhou Customs, Shenzhen Customs, and Huangpu Customs, and will be replicated and promoted in the national customs in a timely manner according to the situation. The announcement will be implemented on July 1.
What is the significance of the two new codes? Wang Jian, an expert at APEC e-commerce business alliance and professor at the University of International Business and Economics, believes that the main problem is to solve the statistical problem of cross-border e-commerce B2B business, and before that, only statistics for 2C business exports. 'This move by the customs distinguishes various types of trade, helps to understand the export data of B2B business more truly, and also helps companies choose their own regulatory model.'
Zhang Zhouping, director and senior analyst of the B2B and Cross-border E-commerce Department of the E-commerce Research Center of the Net Economics, also said that the customs policy’s separate supervision of cross-border e-commerce B2B exports is conducive to providing cross-border e-commerce B2B. Better customs clearance services to improve the logistics and distribution capabilities of cross-border e-commerce export goods across the country. On the other hand, it will also be conducive to statistics on cross-border B2B exports, and provide more data support for government departments to formulate more cross-border e-commerce policies in the future.
From a corporate perspective, Dunhuang.com believes that the introduction of a cross-border B2B export supervision model can greatly promote domestic companies to obtain trade opportunities through e-commerce platforms. This model emphasizes the authenticity of trade, raises demands on the platform's order generation and online logistics, and requires the platform to be responsible for order information. At the same time, there are no strong requirements for online payment, which is conducive to the gradual transformation of general trading companies from offline to online. For some companies that incubate and develop overseas warehouse operations, there are also institutional guarantees.
Dunhuang.com stated that the New Deal will better enhance the agility of Chinese companies to deal with international risks, and at the same time provide the possibility for more supply chains, logistics and financial products, accelerate the online digitalization of traditional trade, and achieve cross-border The precipitation of environmental big data. (Wang Xiaoran, He Qian)
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