What are the fresh food e-commerce logistics distribution
With the concept of 'new retail', fresh e-commerce has attracted widespread attention. Under the background of the pressure of business model changes, the downward trend in the economic benefits of offline stores, and the continuous upgrading of people's requirements for the quality of fresh products, e-commerce giants such as JD.com, SF Express, and Taobao have seized the fresh produce sector. For fresh e-commerce, logistics and distribution are currently a major problem. So, what are the current fresh food e-commerce logistics distribution models? Let's explore here together.
The logistics and distribution requirements for fresh foods are extremely high. The most commonly used method is to maintain the freshness of food and ensure the speed of arrival. The most common method is cold chain logistics. The following are the main modes of domestic fresh food e-commerce logistics distribution:
1.Third-party logistics model
Third-party logistics refers to a logistics form in which third-party logistics enterprises undertake corporate logistics activities. With the development of information technology and the trend of economic globalization, more and more products are circulated, produced, sold and consumed worldwide, and logistics activities are becoming increasingly large and complex. The organization and operation methods of first and second party logistics have It cannot fully meet social needs; at the same time, in order to participate in global competition, companies must establish core competitiveness, strengthen supply chain management, reduce logistics costs, and outsource logistics activities that are not core business.
In the early days of domestic fresh food e-commerce enterprises, when cold chain logistics was very lagging behind, in order to facilitate the development of fresh food business, self-built logistics carried out independent distribution of fresh goods in first-tier cities. However, with the development of business, the speed of self-built logistics cannot keep up with the expansion speed. Therefore, in the newly entered areas, the distribution of fresh logistics is generally completed with the help of third-party logistics specialized logistics technology and resources.
2. Self-built logistics mode
The self-built logistics mode refers to a logistics distribution system funded by the website itself to manage the entire logistics operation process. From the consumer's online order to the final delivery of the goods to consumers, an integrated service is adopted without the participation of a third party. Generally, a combination of warehouses and distribution points is used to set up storage centers and distribution points in online shopping-intensive areas. Each distribution point is connected to the system to monitor the entire process of distribution. According to the order address, the nearest distribution is to shorten the distribution time.
3.Community-style distribution model
The community-based distribution model refers to a new logistics model in which consumers place orders online, and companies focus on community-based logistics distribution. It centralizes a decentralized logistics network, saving manpower and time. For example, in the 'electronic dish box' mode, e-commerce negotiates with community managers, pays management fees, installs electronic dish boxes, and forms a terminal network. The residents of the community equipped with electronic vegetable boxes can place orders on the e-commerce website, and according to the order, the sorter sorts them and puts them according to the area code of the customer's area. Finally, according to the specific area, a special person will send the goods to the electronic vegetable box in the community where they are located on time, and the whole chain will be shipped. Customers use the membership card to open the electronic food box to get the goods.
4.Convenience store + O2O mode
The 'convenience store + O2O' model refers to the cooperation between online stores and convenience stores, combining online and offline, online stores provide online purchase information, and offline convenience stores provide customers with self-pickup points, which is equivalent to the convenience store becoming online. The warehouse center and distribution point of the mall. Utilizing the freezer equipment of convenience stores, the products ordered by users on the Internet are placed in the freezer, and consumers go to the convenience store to pick up the goods offline, which solves the 'last mile' problem of logistics and distribution. What's more, the company opens the store directly offline, the user orders online, and then the user can use the LBS positioning to select the nearest convenience store for shopping without logistics costs. 'Convenience store + O2O', online and offline interaction, the more consumers contact offline, the more authentic the user experience, the easier it is to generate trust and loyalty, and to increase the repeat purchase rate. In addition, this offline delivery method not only can well control the cost of the 'last mile' of logistics distribution, but also can well handle the problem of return and exchange, enhance the user experience, and more importantly, greatly save the user's choice. time.
The above are the relevant answers about 'fresh food e-commerce logistics distribution model', I hope to help you.
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