Why do we use Amazon FBA? For orders generated on the Amazon platform (ie Amazon Order, or Multi-Channel Order, FBA has two obvious advantages FBA, everyone knows that Amazon logistics, including order processing, picking, and delivery, will be completed by Amazon for you.
Why do we use Amazon FBA? For orders generated on the Amazon platform (i.e. Amazon Order, or Multi-Channel Order, FBA has two obvious advantages:
1. In terms of sales, increasing the possibility of obtaining Buy Box will help increase sales. If you are the only seller of this listing and your account performance is not too bad, basically FBA can help you get the Buy Box.
2. In terms of cost, the Fulfillment cost is reduced, and the delivery timeliness is guaranteed. At the same time, the bad reviews caused by FBA conform to Amazon's policy to remove the bad reviews, which helps improve account performance.
Amazon FBA head trip
Of course, FBA also has some disadvantages.
First: Using the Amazon FBA head process means that you also hand over the after-sales service to Amazon. Amazon will accept the buyer's return orders for 90% of customer satisfaction, and the seller does not directly contact the buyer here. Communication with home, unable to understand the real reason for the return and the buyer’s real product experience in time.
Second: Amazon defines unfulfillale as unfulfillale for returns whether the product is really defective or only the packaging is damaged, which will also cause the loss of value of some products that could be sold twice. At the same time, there will be some small difficulties in practice.
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