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GOOD QUESTION | Popeyes chicken sandwich shortage:

by:VIPUTRANS     2021-02-06
Supply Chain Management, Demand Planning, Food Logistics, Supply ChainAll marketing strategy in my humble opinion. Like a limited release of Jordan sneakers and then a re-release at a later date.Milton O'Quinn IIINational Operations Manager, RPMIt's a great lesson—companies should do more data analytics to better understand how consumers respond to social media marketing and build up supply chain agility and flexibility to coordinate. Rong Li Assistant Professor, Supply Chain ManagementMartin J. Whitman School of ManagementSyracuse UniversityA little from column A, a little from column B. Creating that kind of buzz around a sandwich? Come on. That's a win. Small bump in the road in the long run.Kyle MorrisInside Sales Ward Transport and Logistics If this were a marketing ploy, it ranks right up there with New Coke as a marketing failure. It looks more like a huge forecasting error. Joe WaldenLecturer, Supply Chain ManagementThe University of KansasMarketing 101: To generate demand, create the belief that a product is exclusive and limited. Offer limited quantities that sell out quickly to give the impression demand was overwhelming. Popeyes played consumers beautifully.Brittain LaddSupply Chain Management ConsultantEpic fail, and supply chain gets the blame. But if this product launch went off without a logistical hitch, does anyone doubt marketing would get the love? Precise logistics is complex and crucial to the customer experience—and still taken for granted by most.William Salter CEO, Paragon Software SystemsSupply chain fail. Marketing and supply chain need to coordinate and plan together. If multiple channels aren't working in concert, you'll take one step forward and two steps back. Driving sales is critical, but without the execution you're just damaging your brand.Chris Kupillas Regional Vice President BlueGrace LogisticsI would have to say supply chain fail in not responding effectively to a "bull whip" effect. Especially, if they are sourcing ingredients from multiple suppliers all over the world.Angela Hansen-WinkerSupply Chain Management, Lead FacultyCollege of BusinessNortheast Wisconsin Technical CollegeHave a great answer to a good question?Be sure to participate next month. We want to know:When choosing a logistics provider, what's more important: cost or customer service?We'll publish some answers. Tell us at editorial@inboundlogistics.com or tweet us @ILMagazine #ILgoodquestion
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