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A New Combined Approach to Labeling and Artwork

by:VIPUTRANS     2021-01-25
Supply Chain Management, Logistics, Supply ChainCompanies have struggled for many years to manage the growing complexities of their supply chains and go-to-market packaging content. Labeling has become more complicated as data requirements continue to expand, and Artwork Management has been challenged to meet an increasing number of demands on a global basis. Additionally, labeling and Artwork Management both face challenges around content review and approval as organizations look to streamline the process. Significant efficiencies and cost savings can be found when adopting a single, unified approach to deal with customer, product, regulatory and regional complexities that impact both labeling and Artwork Management—whether it is on traditional packaging, online or in the supply chain.Opportunity for New EfficienciesCompanies are looking for solutions that address all of their challenges. Unfortunately, existing solutions have traditionally been siloed, or not well integrated. This approach creates inefficiencies and redundancies across teams managing labeling and artwork content. When managing separate solutions, labels or artwork used in packaging and the supply chain can be delayed, inaccurate and risk hefty regulatory fines. Maintaining these different systems is costly and inefficient and can limit growth.In addition, collaboration between internal and external stakeholders can be difficult as companies struggle to provide easy access to these solutions across the organization, as well as with outside business partners. This coincides with the desire to upgrade from distinct desktop applications to enterprise-class solutions that offer flexible, scalable, standardized platforms for global growth. This is why companies are now looking for solutions that offer cloud and on-premise deployment models that address the full range of needs through one comprehensive, end-to-end, cloud-based digital platform. This enables internal and external teams to have a more collaborative, unified way of creating, reviewing, approving, and printing labels and artwork. This new digital platform dramatically increases the speed, accuracy, visibility and flexibility required for dynamic labeling and Artwork Management. In one platform, organizations can manage the content (including images, artwork, warnings, translations and phrases) used for both labeling and packaging with an easy-to-use workflow that supports the broadest range of label types and artwork varieties with high-volume print capabilities. This type of solution empowers users across an organization to quickly and easily keep pace with evolving customer and regulatory requirements. As needs grow in labeling and Artwork Management, the platform scales seamlessly to support expansion. Customers can be offered added flexibility to choose the deployment method—on-premise, cloud or a hybrid approach—that works best for them with the ability to go all-in with the cloud when they’re ready.Improved Handling of Regulatory, Compliance & Customer RequirementsThis integrated, unified approach increases agility and reduces costs for companies looking to deal with customer, product, regulatory and regional complexities that impact both labeling and Artwork Management. Making mass changes in response to regulatory, customer, or time-to-market goals is now faster than ever before. Also, this approach mitigates risk of regulatory non-compliance and the associated fees and lowers the risk of costly product recalls while keeping up with changing customer requirements.Additionally, the new platform simplifies and streamlines validation with proven workflows and approval processes to monitor and control label and artwork changes. Automating workflow within Enterprise Labeling is especially important for regulated industries where validation, traceability and compliance are essential. This advanced capability enables customers to reduce cycle times on labels and artwork from months and weeks to days. The benefits are significant and can represent a huge cost savings and increase agility when new products are introduced or major changes to labels and artwork based on customer and regulatory requirements are needed.A combined platform uniquely addresses the full spectrum of labeling and packaging artwork requirements for enterprises across the globe. This approach will leverage advanced workflows, content management, business rules. It will offer unsurpassed visibility to dynamically address regulatory mandates, guarantee consistency, mitigate risk, reduce complexity, ensure traceability, increase agility and optimize cost. In short – it just makes sense.
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